Uniforms for live with sea creatures.
New series of uniforms for Yokohama Hakkeijima Sea Paradise, one of the largest in Japan, located in Yokohama, Kanagawa Prefecture.
Previous edition, which was very well received, was further expanded with a jellyfish dot pattern and resort-like item designs to express the charm of Sea Paradise.
CASE 5 :
Theme Park
Our Story
Blue for
All season
Deamy scene of Kuragerium , where you are soothed by drifting jellyfish.
Aquarium where you can interact with sea creatures.
Ocean blue based items for various places.
With a focus on functionality to suit the season, we have proposed designs from tie-integrated shirts to warm-weather clothing that are fun to wear.
ITEMS
・POINT・
Indoor Staff
Jacket
Fabric : Stretch Twill
(100% polyester)
Durable, quick-drying material.
With excellent stretch properties and antistatic properties,
Easy to move and smart.
A loop is fitted inside the breast pocket to prevent the nameplate from falling out and being accidentally ingested by animals.
● Design Point ●
Men's jackets have side vents for ease of movement.
The vents are colour-coded at the vents' position.
Jacket
Fabric : Stretch Twill
(100% Polyester)
Stand collar and V-neck for a clean look.
A paired circle print of two dolphins is placed on the right chest so that customers can recognise the staff at a glance.
The addition of a jellyfish dot pattern and white piping accents on the pockets and cuffs give the design a playful and fashionable feel.
● Design Point ●
The women's jacket has a centre vent, which allows for smooth and fine movements, such as standing or bending down.
The three switch lines on the back create a sleek silhouette.
The jellyfish dot pattern, which was created as an original print for Sea Paradise, is accented with white piping to increase contrast with the plain parts and add a stylish impression.
Vest
Fabric : Stretch Twill
(100% Polyester)
Made from the same material as the jacket, it is durable, stretchy, quick-drying and antistatic.
As with the jacket, a paired dolphin circle is included on the right chest for visiblity to customers in the museum.
The intercom loop is also in the same specification as the jacket and can be attached inside to prevent cords from getting tangled while working.
● Design Point ●
Adjustable waist belt at the centre back of the waistcoat.
There are also slits on both sides for comfortable movement.
Vest
Fabric : Stretch Twill
(100% Polyester)
Stand collar and V-neck in the same design as the jacket for a smart look.
The box pockets with jellyfish dot pattern and white piping accents give a fashionable feel.
● Design Point ●
Waistcoat paired with a jacket for an aqua resort feel.
The waistcoat has an adjustable waist belt at the back centre.
Tightening the belt slightly creates a soft peplum design for a light back view.
Tie-integrated Shirt
Fabric : Techno-Canoko
Process : Inkjet printing
(100% Polyester)
This tie-integrated shirt uses the jellyfish dot pattern of the original "Kuragerium" print as a point of reference.
The material, Techno Canoco, is a durable, sweat-absorbent, quick-drying, comfortable and excellent easy-care knit material.
A paired circle of dolphins on the right chest is designed for visiblity to customers in the museum.
● Design Point ●
An easy-care material that is durable, comfortable to wear, sweat-absorbent and quick-drying.
The wave-inspired border pattern (inkjet print) creates a casual aqua resort feel.
Tie-integrated Shirt
Fabric : Techno-Canoko
Process : Inkjet printing
(100% Polyester)
Durable, quick-drying material.
Excellent easy-care knit fabric for a comfortable fit.
The simple, stylish design of the shirt makes it suitable for work at ticket desks, information counters, etc.
● Design Point ●
The two soft, well-fitted side tucks cover a variety of movements without discomfort.
Easy Hem-up Pants
Fabric : Stretch Twill
(100% Polyester)
Durable, quick-drying material.
Excellent easy-care knit fabric for a comfortable fit.
The simple, stylish design of the shirt makes it suitable for work at ticket desks, information counters, etc.
The two soft, well-fitted side tucks cover a variety of movements without discomfort.
● Design Point ●
The hems of the trousers have an 'Easy hemming function'.
Simply fold the hem to fit the inseam and fasten the button and buttonhole on the hem lining tape.
Coat
Fabric : Flannel
(90% Wool, 10% Nylon)
Unisex grey coat with dark blue stainless steel collar parts for a chic look.
Made of 90% wool/10% nylon spun fabric and fully lined for extra warmth.
It is also accented with cerulean blue piping around the collar, front edge and cuffs.
A silicon badge on the left chest identifies the staff at a glance.
● Design Point ●
Centre vent at the back for ease of movement support.
As a dual-use coat exclusively for museum staff, it can be worn over a jacket with ease.
The material has a good thickness and is a light and warm coat style.
● Design Point ●
The top black button has a diagonal snap to prevent it from floating when closed.
The first button can also be opened to accentuate the jellyfish-patterned tie.
The cerulean blue piping and the dark blue stainless steel collar combine to create a relaxed, corded look.
Outdoor Staff
Polo Shirts
(Long Sleeve)
Fabric : Techno-Canoko
Process : Inkjet printing
(100% Polyester)
An easy-care material that is durable, comfortable to wear, sweat-absorbent and quick-drying.
The wave-inspired border pattern (inkjet print) creates a casual aqua resort feel.
● Design Point ●
An easy-care material that is durable, comfortable to wear, sweat-absorbent and quick-drying.
The wave-inspired border pattern (inkjet print) creates a casual aqua resort feel.
Polo Shirts
(Half Sleeve)
Also available in short sleeves for seasonal coordination, is a button-down style with a collar that does not flap.
It has the same paired circle on the chest as the other items and a silicone badge on the left sleeve.
Dot buttons are used to prevent dolphins and other animals from accidentally ingesting the buttons when they fall off...
Cargo Pants
Fabric : Anti-static Twill
(100% polyester)
Process : Inkjet print
Durable, quick-drying material.
This anti-static material is wrinkle-resistant and stretchable, so even hard outdoor activities go smoothly.
Action pleats at the knees for easy bending.
● Design Point ●
Cargo-type outdoor trousers with zips and a hemming function.
Two large, deep back pockets can be used for further applications.
The right waist is fitted with a cloth-type D-can, as is the front right waist.
Jelly fish Dots Jacket
Fabric : Anti-static Twill
(100% polyester)
Process : Inkjet print
Durable, quick-drying material. Wrinkle-resistant and soft texture.
The magic design, which looks like a dot pattern from a distance, is an original pattern with large and small jellyfish swimming around.
The dark blue fabric of the stand collar and cuffs gives the overall impression of a stylish outer garment.
＊ The special quilted liner can be removed and attached for use in all seasons.
● Design Point ●
The garment is studded with the fine touches that only Boston can offer in its quest for a uniform that is easy to move in.
Action pleats in the back and figure-eight darts at the elbows help to reduce pinching and make movement smoother.
This is a piece of clothing that will raise your staff's spirits, allowing them to concentrate on their work while having fun at the same time.
Quilted liner
The thermal wear liner is an excellent lightweight, quilted material that is not bulky.
By integrating with the jellyfish dot pattern winter wear, it protects you from the harsh cold.
The taped snapper allows for easy removal and attachment without damaging the fabric and risking damage.
● Design Point ●
Tapered snapper also attached to the back collar.
The quilted liner does not shift with the warm clothes and allows for easy movement.
＊ By detaching the quilted liner, the warm clothes can be used in all seasons.
CUSTOMER'S VOICE
After the delivery of these custom-made uniforms, we received valuable feedback from the person in charge at Yokohama Hakkeijima Sea Paradise.
Q: Why did you decide to change uniforms this time ?
A : The previous uniforms, although easy to move in, were too focused on functionality, making it difficult to give a sense of welcome to customers.
We renewed the uniforms to coincide with the 30th anniversary of the opening of Yokohama Hakkeijima Sea Paradise, with the main themes of creating resort hospitality and escaping from work clothes.
Q : What themes, designs and features for breeding staff did you request when switching uniforms ?
A: Under the theme [Resort Hospitality], we commissioned separate designs for the inside and outside teams to match the different features of the aquarium that welcomes guests.
For the inside team, we asked them to incorporate jellyfish polka dots to give the aquarium a cute point of reference within a fashionable image.
The outside team's design emphasised bright colours and ease of movement, and added a sense of friendliness.
Although each team had a different design, the dolphins on the chest were combined to create a sense of unity among the four aquarium facilities.
Q : Can you tell us why did you select our proposal ?
A : During the presentation, your team created a video that expressed your passion for Sea Paradise.
You also explained in detail the image and theme of each design, and were quick to respond to our detailed requests, which is why we commissioned your company.
Q: How did you feel about the proposals and response you received after actually working with us ?
A : We were treated with great kindness. We made detailed requests right up to the last minute, but they were handled with great care.
Q : How does it feel to actually wear the new uniforms ? Please tell us about the comfort and what you like about it.
A: The fabric is firm and easy to use, with a function to hem the trousers.
My favourite point is the cute jellyfish silhouette on the waistcoat, jacket and shirt tie of the inside team.
The blouson design for the team outside the museum also has jellyfish all over it, which is cute and well received within the company !
Q : Has there been any change in the motivation of your staff when they wear the new uniforms ?
A: When we handed them out, we heard a lot of comments like ' Kawaii (Cute) ! ' when we handed them over to them.
The project was something that not only the team but also the staff who would be wearing the uniforms were looking forward to, and everyone was looking forward to it even before it was finished.
The waistcoats and jackets give a more formal impression than before, so it was as if they had grown taller.
Q: What has been the reaction from the public and general customers since you switched to the new uniforms ?
A: We haven't received any direct feedback yet, but many of our repeat customers seem to have noticed the change.
Q: Has the new uniform helped your company's branding ?
A : I think we have been able to create a great "Escape from work clothes" and a resort atmosphere.
Q : Do you have any further wishes or requests for Boston Chamber of Commerce in the future ? Please give us your opinions on uniform improvements, new proposals, operational aspects or anything else.
A : We look forward to working with you again in the future.
Thank you very much for taking time out of your busy schedule to complete this questionnaire.
Yokohama Hakkeijima Corporation
Zip 236-0006
Yokohama Hakkeijima Sea Paradise, :
Hakkeijima, Kanazawa-ward, Yokohama, Japan
TEL: 045-788-8888 (Tel Infomation）
We are an amusement park where families, groups, couples, children and adults can enjoy a full day of fun !
Yokohama Hakkeijima Sea Paradise is not only home to one of Japan's largest aquariums and attractions, but is also full of restaurants and shopping stores.
Because entry to Hakkeijima is free, you can take a walk around the island, have a meal at one of the restaurants, or take a break at one of the nearby cafés after playing at the attractions - there are plenty of relaxing spots so you can enjoy Sea Paradise all day long.
Uniforms that can only be custom-made,
Boston Group can realise this using a wealth of case data and tailoring techniques.
Please feel free to contact us for more information.